Resources

ARG Design Principles

• Start with intrinsic motivation, not extrinsic rewards

• Design for collaboration, not just competition

• Create multiple valid paths to success

• Hide depth, not access

• Reward investigation and lateral thinking

Recommended Reading

• "This Is Not a Game" by Dave Szulborski

• "Hamlet on the Holodeck" by Janet Murray

• "The Art of Game Design" by Jesse Schell

• "Communities of Play" by Celia Pearce

Case Studies

• The Beast (2001) - The first major ARG for A.I. Artificial Intelligence

• I Love Bees (2004) - Halo 2's groundbreaking promotional ARG

• Cicada 3301 (2012-2014) - The internet's most elaborate puzzle

• The Black Watchmen (2014-present) - Persistent ARG universe

Tools & Platforms

• Discord for community coordination

• Twilio for SMS/voice integration

• GitHub Pages for puzzle hosting

• Miro for collaborative puzzle solving