Promotional ARG Campaigns

Shorter, focused narrative experiences designed to generate excitement and engagement around specific campaigns. These typically run 1-4 weeks and create urgency through time-limited puzzles and exclusive rewards.

Campaign Elements

• Teaser phase: Cryptic hints that spark curiosity and speculation

• Discovery mechanics: Hidden content that rewards exploration

• Social amplification: Puzzles designed to be shared and discussed

• Exclusive rewards: Early access, special content, or unique experiences for solvers

Recent Campaign Types

• NFT drops with narrative puzzles for allowlist spots

• Conference experiences that begin weeks before the event

• Album releases with encoded messages and hidden tracks

• Software launches with feature unlocks through community solving