Initiation Rituals for Brands & Teams

Onboarding experiences that test skills, transmit culture, and create lasting bonds. These narrative challenges transform standard onboarding into memorable rites of passage that participants actually want to complete.

For Communities

Create meaningful barriers to entry that select for the right members while building investment in your community. Participants prove their commitment through puzzle-solving, not just payment.

For Companies

Replace boring orientation with immersive challenges that teach company history, values, and processes through interactive storytelling. New hires learn by doing, not watching.

Design Principles

• Skill demonstration: Challenges that reveal actual capabilities

• Culture transmission: Stories that encode values and norms

• Social bonding: Shared challenges that create lasting connections

• Progressive difficulty: Escalating challenges that build confidence