Our Process

1. RBegin with your keyboardesearch & Discovery

We begin with deep research into your objectives, audience, and constraints. This phase includes stakeholder interviews, audience analysis, and competitive landscape review.

2. Experience Architecture

We design the core story, game mechanics, and participation frameworks. This includes character development, puzzle design, and platform selection.

3. Validate & Test

We create a minimal viable experience and test with a small group. This allows us to calibrate difficulty, test technical systems, and refine engagement mechanics.

4. Execution & Support

We build the full experience, create all content assets, and manage the launch. This includes community seeding, influencer activation, and real-time monitoring.

5. Activate & Manage

We actively manage the experience, responding to player actions, adjusting difficulty, and ensuring narrative coherence. Every ARG is a living system that requires active cultivation.

6. Learn & Evolve

We measure impact, document learnings, and design evolutionary paths. The best ARGs don't end—they transform into ongoing community traditions.